Stuller, Inc.

Content Strategy Manager

Job Locations US-LA-Lafayette
Posted Date 3 months ago(6/29/2020 10:03 AM)
Req No.
2020-7645
Type
Full-Time
Category
Marketing
Work Hours
8:00-4:30

Overview

The role of the Content Manager is to create compelling, holistic stories and narratives through digital and printed means while leveraging marketing messages across multiple platforms — including social media, email, video, brochures and more. In addition to developing, writing, and editing content, the Content Manager collaborates with peers on the development and distribution of marketing multimedia, working cross-functionally to execute relevant strategies and content across a multitude of customer touchpoints. The Content Manager will also manage, develop, and lead a team of copywriters and quality assurance associates. 

Qualifications

Skills:

  • Exceptional ability in copywriting and editing
  • In-depth knowledge of WordPress and SEO concepts
  • Hands-on experience and deep understanding of content marketing across multiple channels including social media (Facebook, Instagram, YouTube, Pinterest, etc.), email, and digital marketing
  • Experience in market research
  • Knowledge of the creative process and conceptual thinking
  • Outstanding communication, presentation, and project management skills
  • Proficient use of Microsoft Office
  • Usage of AP style of writing
  • Knowledge of Business to Business (B2B) marketing

 

Qualities: 

  • Creative thinker and strategic leader
  • Approachable. Has the right personality to welcome — as well as give — relevant feedback
  • Organized. Able to manage people and projects, while keeping the end goal top of mind
  • Proactive. Seeks out answers to understand the WHAT and WHY

 

Experience: 

  • Bachelor’s degree in Marketing, Business, Public Relations, or Communications
  • 3-5 years of experience in content development
  • Previous experience with leading a team of people

 

Responsibilities

  • Plans, curates, and executes content strategy for blog, print publications, and other channels to drive traffic, build brand awareness, and amplify key marketing messages that bolster customer relationships
  • Facilitates entire content creation process — from managing content calendars, installing deadlines, and coordinating assets between merchants, copywriters, and other relevant teams
  • Proactively researches and interviews customers to gain industry knowledge and insight
  • Optimizes content to span multiple platforms, maximizing resourcefulness of content creation and creating consistent, omni-channel storytelling 
  • Oversees proofreading procedures, edits copy when necessary, and evaluates finalized copy for compliance with policies, style and tone
  • Supports business goals and ROI by creating content-driven Stuller marketing materials that illustrate insights application and generate value for customers
  • Works cross-functionally with multiple departments in the company to accomplish common goals
  • Keeps abreast of industry trends and regularly presents fresh, proactive ideas

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