Stuller, Inc.

  • Marketing Loyalty & Rewards Senior Manager

    Job Locations US-LA-Lafayette
    Posted Date 1 month ago(4/18/2018 9:35 AM)
    Req No.
    2018-6295
    Type
    Full-Time
    Category
    Marketing
    Work Hours
    8:00-5:00
  • Overview

    Design and implement long-term Stuller loyalty and rewards programs – Stuller First and other programs, products and services designed to drive greater customer engagement with the brand. Work closely with Marketing Strategy, Merchandising, Services “owners”, Marketing Production, and Executive teams to execute programs and manage their ongoing operations. Drive the strategic direction and evolution of the programs, collecting, analyzing, and presenting data and defining plans for growth.

     

    Qualifications

    • Bachelor’s degree (preferred)
    • 4 – 6 years of experience in loyalty operations, loyalty marketing, strategy development and execution, CRM, project management
    • Demonstrated project leadership in cross-functional planning and execution.
    • Passion for the customer experience balanced with an understanding of the underlying economics of loyalty programs.
    • Strong knowledge of web/digital technologies and services.
    • Experience working on a loyalty program from a marketing perspective (branding, acquisition, retention).
    • Exceptional data evaluation skills with the ability to interpret data from various sources and offer creative marketing solutions.
    • Superior critical thinking, analytical, communication (written and verbal), and presentation skills.
    • Creativity, flexibility, adaptability.
    • Excellent teamwork, leadership, organizational, and time management skills.
    • Strong interpersonal skills; demonstrated ability to interact effectively with all levels of an organization.
    • Well-organized and detail-oriented.

    Responsibilities

    • Take the lead in designing and implementing the Stuller First loyalty and rewards program (in addition to other loyalty-oriented programs), with a focus on delivering value to the customer and increasing customer engagement (with special emphasis on current and eligible members).
    • Work through all executional details to ensure a timely and successful program enhancements.
    • Collaborate with a cross-functional team to manage loyalty assets and maintain and grow the program.
    • Examine customer data (program engagement, rewards redemptions, general purchasing behavior) and develop user experience analytics and business performance metrics associated with the program.
    • Prepare and launch program upgrades, both creative and rewards-driven.
    • Develop and execute long-term strategic growth plans for programs.
    • Work with internal partners to ensure program mechanics are implemented and maintained to the highest standards and ease of use (i.e., internal logistics and user interface, etc.).
    • Partner as needed with external loyalty experts or consultants to garner assistance and insights with program enhancements. Monitor other retailer and business loyalty programs as a mechanism for concept creation and ideation.
    • Develop & implement programs and report on the level of customer engagement with products, services and programs designed to entangle customers deeper into the brand – Cross-selling and up-selling of products and services to expand breadth of customer purchase behavior.
    • Present and report on program performance and customer engagement in a public venue.

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