Stuller, Inc.

Customer Events Manager

Job Locations US-LA-Lafayette
Posted Date 4 weeks ago(1/31/2018 7:45 AM)
Req No.
2018-6085
Type
Full-Time
Category
Marketing
Work Hours
8:00am - 5:00pm

Overview

The Customer Events Manger will be responsible for the planning, execution, and post analysis for all Customer Events.  This role will fully support our strategy to build and strengthen our relationships with our customers through 1:1 interactions via customer events. The Customer Events Manager will report to the Director of Events and Education and will align with the Customer Education Manager, Customer Interactive Manager, and Customer Ambassador Manager.   The Customer Events Manager will manage the events team in all efforts from event ideation, customer acquisition, through event content, overall experience and follow up.

 

Stuller Customer Events include:

  • Bridge Events: hosted in Lafayette, La at Stuller
  • Transform Tour: hosted in major cities across the US
  • Workshop: hosted in Lafayette, La at Stuller
  • Trade Shows: Major Jewelry Trade shows in the US
  • On Site Visits and Trainings: hosted in Lafayette, La at Stuller

Qualifications

  • Bachelor of Hospitality, Communications or Public Relations or equivalent degree required
  • 7+ years Sales and Marketing Experience, Events Specific experience preferred
  • Minimum 5 years’ experience in a high volume customer service environment
  • Proven track record of increasing sales and growth by leading a team to implement a sales & marketing plan
  • Microsoft Office Suite proficiency: Word, PowerPoint, Excel – including pivot table use
  • PowerPivot experience preferred
  • Salesforce™ experience preferred or experience with other CRM software system
  • Excellent verbal and written communication skills, including oral presentations

 

Skills/Qualifications:

 

  • Ability to manage and motivate teams.
  • Ability to work cross functionally across the organization to motivate others.
  • Commitment to customer service (internal and external).
  • Creative thinking and planning on strategies to improve the customer experience.
  • Exceptional project management skills as well as attention to detail.
  • Creative and innovative thinker.
  • Self-starter, high level of initiative, proven proactive thinker.
  • Highly proficient in time management, organization, planning and prioritization
  • Superior communication skills, both written and verbal.
  • Professional business presence and acumen.
  • Proven initiative, positive attitude, team oriented, self-motivated and highly enthusiastic
  • Project management skills within the Events team and cross functionally
  • Ability to manage changing priorities, meet deadlines and adapt to a changing business environment with a results-oriented mindset
  • Strong interpersonal skills and ability to establish rapport
  • Emotional intelligence dealing with varying groups within an organization and record of successfully moving projects to completion

Responsibilities

  • Coordinate and oversee total customer experience for all Customer Events
  • Responsible for brand integrity for both appearance and composition of events, ensuring consistency with vendor partners
  • Planning of entire customer lifecycle related to Customer Events, specific to acquisition strategies as well as post event follow up.
  • Project management (task/deadline oriented) per event to make sure the planning is executed across departments and on time. 
  • Meet and exceed event attendance and revenue goals by developing and implementing sales and marketing strategies/measurements for event sales team
  • Ensure post-event outreach efforts are maximized, encouraging continued growth in event attendees
  • Create and manage detailed project/event plans, communicating effectively
  • Working with Marketing, responsible for all event communication and collateral including web sites for event marketing and registration
  • Development of scheduling and content for all Customer Events geared at building relationships that breed customer loyalty.
  • Lead, manage and mentor Events staff
  • Development/Training of the Customer Ambassador Team, ensuring they are groomed to be Stuller customer representatives who set the bar for our Customer Experience.
  • Responsible for clear and timely communication regarding events internally and externally
  • Ensure maximum sales integration with Salesforce and C-Vent
  • Utilization of Event Lead generation technology.
  • Fully utilize use of Salesforce as CRM tool and maximize use by events teams
  • Work closely with Event Sponsors, Marketing, Merchandising, and Sales teams to listen to input and determine best output based on customer needs.
  • Partnership with the sales team to implement successful event selling strategies.
  • Identify and clearly communicate expectations for sales personnel in attendance with regard to sales goals, lead entry into SalesForce, other benefit opportunities and necessary roles/schedules while working the event.
  • Maintain awareness of event trends and standards from both within and outside of the Jeweler industry
  • Maintain an up-to-date list of all industry events
  • Analyze and report on event performance and communicate results, recommendations.
  • Responsible for event sales forecast, budget and monthly revenue reports. Provide reports weekly
  • Represent events in weekly meet business review meeting
  • Responsible for expense budgets of event teams
  • Monitor and control customer event budgets and negotiate all necessary contracts
  • Ensure relationships with local restaurants are coordinated with partner participation

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